Who we are

Effective Music & Media Law was founded by Henriette Amiel Conway in 2000 and has been advising talent and guiding creative businesses for over 25 years.

Effective Music & Media Law was founded with a clear mission: to provide the music, media, and creative industries with responsive, accessible, and commercially focused legal and business affairs support — offering clear, practical advice that helps clients move faster and achieve better outcomes without unnecessary hurdles or expense.

Henriette Amiel Conway

Founder & Lead Consultant

Henriette Amiel Conway

After qualifying at Statham Gill Davies in 2000, Henriette established Effective Music & Media Law to provide services for a wide range of music and media clients including long-term consultancy roles for businesses such as Air-Edel, Cutting Edge, Beggars Banquet, and Instant Karma. Over the years, she has also represented artists, producers, composers, and songwriters — as well as music publishers, labels, managers, and film/TV production companies. Built on a foundation of industry experience and legal expertise, the consultancy has earned a reputation for delivering tailored, practical advice to both creative talent and businesses.

Henriette’s expertise sits at the intersection of music and media — supporting creators and companies working in film, television, advertising, games, digital content, and live performance — advising on everything from soundtrack rights and composer deals to score licensing, syncs, and branded content.

The company now includes a number of consultants with in-depth experience across media including film, TV and other creative content, digital and social, brands and events, corporate and IP rights strategy, GDPR, tech and AI. We also collaborate with partners at law firms that can assist with dispute support and employment matters and offer initial free consultations on these matters.

At Effective Music & Media Law, we bring a personal and practical approach. We work with a commercial mindset — focused on not just securing the best possible deal, but ensuring negotiations progress smoothly, efficiently, and with clear communication throughout. Everything we do is tailored to each client’s needs — with responsiveness, clarity, and care at the core of our service.